Make use of Pickle Ice-Cream as an example to explain Social Media. Wow, sound Interesting!

First, I must thanks to Madam Helena for sharing this simple but great video with us. After watching this video from Common Craft Show, I started to understand what Social Media is all about. Basically, Social media mean new opportunities to create and communicate with people they care. In other words, we can say Social Media were for us to carry out sharing and communicating with each other from all over the worlds.

Now, I will talk and explain on what is this video all about. At first, the big ice-cream Company (industry) want to improve and increase their company profit, and indeed they form a group discussion and they have found out a way which is start making 3 different flavour of Pickle Ice-cream. This will provide the consumer a variety of choices. People feel content with it as they are allowed to choose, but they never realised that actually there are better ways.

Suddenly a new invention is brought to the community. Now everyone can create their own homemade ice-cream and in the end too much new invention of Ice-cream flavour. This causes people start to think differently and start to do their own business (selling their homemade ice-cream).

Now, FACTORY and HOMES are like friends & neighbours which mean variety of new invention (Ice-cream) became something to share, bring people together and even celebrate. Surprisingly, Big Company still is making good profit because demand grows even higher than before.

Because there are too many new inventions, people start to look for 3 things- NEW, POPULAR & INTERESTING. Then, someone come out with a great idea, which is built a board to let people describe, rating and comment the products. So now, at a glance customer will understand the product (ice-cream) and buy it. And soon, everyone start to have their own board too which mean new idea always spread and share among our community. As you can see, by using just a board (for customer view), the product quality became better and improve and save from costly advertisement.

Technology & new ways to attract customers formed a unique community. Today, many people know how to create their own Ice-cream or even certain products. After all, we must thanks to blogs, broadcast, and video shared. All of this is new ways who had given people the wide opportunities to share, comment and receive feedback from each other .

As a conclusion, I must said Social media play an important role in our community because it can bring changes to the world.